Rockford Area Chapter
AFP Professional Development Program Series
January 16, 2018 - Deepening Engagement Strategies as Part of a Carefully Crafted Moves Management Program Presented by Sue A. Rector - CFRE, Assistant Vice President for Development, Augustana College - Mary’s Market Banquet Room, Rockford.
Save the Date - Upcoming AFP Rockford Events
AFP Chapter Meeting
Engagement Strategies as Part of a Carefully Crafted
We are all looking for ways to strategically work to invite new prospects to become supporters of our organizations. Looking at Engagement opportunities as opposed to Cultivation activities when accessing prospect interest and involvement uses a different mindset on our part. We will review the traditional Moves Management process of prospect development (Identification, qualification, cultivation, solicitation, stewardship) which is very transaction oriented and is important with the larger populations we all work with and explore an exciting variation - Engagement Focused Fundraising (Awareness, engagement, commitment, reinforcement) which develops partnerships, involvement, investment, advisory options and longer term relationships for key prospects and those who can have larger dimensions of impact on our organizations.
Presented by Sue A. Rector
Sue earned a
degree in elementary education and uses those educator
skills throughout her career. She has been with Augustana
College for 34 years and has worked in all aspects of
Advancement including alumni relations, annual giving,
corporate relations, stewardship and donor relations, grants
and contracts administration. She currently works with major
donors, legacy giving, and reunion class giving.
RSVP by January 12, 2018
Have a topic idea or know of a potential speaker?
Contact Tiffany Jayne Staman, President, at firstname.lastname@example.org
AFP Rockford Area
P.O. Box 4663,
Rockford, IL 61110-4663