The Associate Director/or Director of Annual Giving and Strategic Programs is responsible for the development and implementation of comprehensive fundraising, marketing and communication tactics to increase the number of annual donors and dollars to UIS including, but not limited to: annual programs, mass communications, marketing analysis, event programming and execution, and securing campus involvement in fundraising projects.

Duties and Responsibilities Include, but are Not Limited to:

  • Develops, coordinates and manages fundraising plans and programs for specific affinity groups, including but not limited to students, parents, and recent graduates, and other revenue-generating programs within annual giving.
  • Develops and manages an annual day of giving for UIS, building and executing marketing and solicitation plans, securing matches, challenges and sponsors, and providing related stewardship initiatives.
  • Oversees, manages and executes annual Faculty and Staff Campaign. Develops communications and incentives, plans events, recruits and manages volunteers, and promotes and assists unit involvement.
  • Creates, manages and develops multidimensional innovative appeals via a variety of mediums (e.g. electronic solicitation, direct mail appeals, texting, telemarketing, and peer-to-peer) to communicate with and solicit potential and current donors, utilizing targeted messaging and audience segmentation. Uses data and analytics to evaluate communications and provide insight for adjusting future solicitations.
  • Oversees, creates and maintains crowdfunding platform and online giving pages.

Works closely with Advancement communications staff and institutional communications team members and contributors to identify, pursue, write, and edit relevant marketing materials and to meet fundraising goals. Stays current on best practices in emerging platforms/tech/strategies. Assesses and reimagines initiatives to build donor pipeline and increase philanthropic revenue and donors. Provides counsel to colleagues across the university on giving pages, crowdfunding and annual giving.

Qualifications Include:

  • Bachelor’s degree in marketing, business administration, communications, public relations or a related field
  • For an:
    • Associate Director: Three (3) years (36 months) of professional work experience in marketing, public relations, communications, fundraising, or a related professional area.
    • For Director: Five (5) years (60 months) of professional work experience in marketing, public relations, communications, fundraising or a related professional area.
      *Note: Master’s degree in an area consistent with the duties of the position may be substituted for one (1) years (12 months) of work experience.

Preferred Qualifications:

  • Experience writing fundraising appeals.
  • Experience working in a public higher education environment.

Knowledge, Skills, and Abilities:

  • Skill in time management, organizing work assignments, and responding quickly and effectively to challenges.
  • Proofreading and editing skills.
  • Exceptional verbal and written communication skills.
  • Skill in identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Knowledge of and appreciation for public higher education.

Salary Range: Associate Director: $60,000 – $66,000; Director: $66,000 – $72,600

To view full job description and benefit program, visit: Annual Giving and Strategic Programs public posting

Apply Directly at: https://uis.csod.com/ux/ats/careersite/1/home/requisition/921?c=uis